What Nobody Told You About Losing Drive

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Jun 26, 2025

Brendon Burchard, a high-performance coach and author, shares insights on reigniting your competitive spirit after achieving success. He discusses the risks of playing it safe versus pushing for growth, emphasizing the shift from external competition to personal benchmarks. Burchard highlights the importance of intentional challenges to maintain motivation and the impact of supportive relationships on personal growth. With anecdotes from his journey, he inspires listeners to embrace risk and strive for substantial achievements.

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ANECDOTE

Success Can Kill Drive

Many lose drive after achieving a big "championship" in life because it's not what they expected.
People get disappointed when success doesn't bring the expected happiness or further advancement.

INSIGHT

Top Level Competition Is Self

At the top level, competitors struggle because they only have themselves to measure up against.
Using others as a barometer at the top short circuits people and makes them self-critical and lost.

ADVICE

Play To Win, Not To Lose

Stop playing not to lose and start playing to win by competing against your own capacity.
Look at your personal capacity like LeBron James does, setting your own high standards.

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Are you protecting the lead—or playing to win?

In this conversation, I sit down with my brother, Brendon Burchard, and we hit on something that every single one of us wrestles with at some point: how to reignite that competitive fire when it starts to flicker. Maybe you’ve achieved some success—you got that promotion, built a business, or hit a financial goal—and suddenly you realize, I’m playing not to lose instead of playing to win. That’s a dangerous place to be, and Brendon and I break down exactly why it happens and how to flip the switch back on.

We get real about what it means to measure up—not against others, but against your own capacity. That’s what separates those who keep rising from those who stall out. We talk about how greats like LeBron James keep their edge and how you can apply that same mindset. It’s not about the external competition anymore—it’s about expanding who you are and setting your own standard. And that, my friends, is where true fulfillment lives.

Brendon and I also share the practical steps that have kept us driven—like setting up new challenges on purpose, so you’re not just reacting to life but directing it. If you’re coasting right now, if you’ve been going through the motions, this episode will remind you to swing for the fences.

Key takeaways from this episode:

Why success can actually zap your drive—and how to get it back
The danger of playing not to lose instead of playing to win
How to shift from competing against others to competing against your own potential
The secret power of setting your own challenges to fuel your momentum
Why surrounding yourself with the right people can reignite your ambition

Let’s stop settling. Let’s take that big swing. Let’s chase those God-sized dreams together. Max out.

And hey—if you want to experience this energy in person, come join us in Napa this July or in Scottsdale this fall. Go to growthday.com/Ed and grab your spot while you still can.

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Get my exclusive Monday Motivation training in GrowthDay, the world’s #1 app for advanced mindset and personal development. Visit https://growthday.com/ed. This show is sponsored by GrowthDay.

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