Optimal Work Daily - Career, Productivity and Entrepreneurship 1896: When Ideas Aren't Enough, Start a Company by Isaac Morehouse on Turning Vision Into a Business
Dec 9, 2025
In a lively discussion, Isaac Morehouse explores the limitations of just having ideas. He emphasizes the importance of taking action instead of getting lost in theory. By founding Praxis, he tested his concepts and provided real-world value to students and employers. The conversation dives into how 'skin in the game' sharpened his focus on customer needs. Isaac encourages entrepreneurs to convert their visions into tangible business models, highlighting that success comes from doing rather than just dreaming.
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From Critic To Founder
- Isaac Morehouse worked in and around higher education for nearly a decade and saw the system as a wasteful mess.
- He founded Praxis to put his ideas into practice by creating a rigorous apprenticeship-style alternative to college.
Ideas Need Risk To Be Validated
- Ideas are almost costless and endlessly debatable until you put them at risk.
- Having
Skin In The Game Sharpens Focus
- Launching a company changes focus from critics to customers and sharpens thinking.
- Skin in the game forces you to learn from dissent and clarify your assumptions.
