Episode 32 - Zachariah Reitano, CEO/Co-founder of Ro
Jul 30, 2020
auto_awesome
Zachariah Reitano, CEO/Co-founder of Ro, talks about the formation of a healthcare company, addressing erectile dysfunction, concerns about increased regulation in healthcare, Ro's different brands and overlap, the limits and potential of telemedicine, and a lightning round and discussion on the CEO's dress code.
Telemedicine allows patients to consult with doctors online and receive personalized treatment plans remotely.
Ro focuses on building trust with patients by addressing uncomfortable conditions like erectile dysfunction and providing personalized treatment plans.
Deep dives
Telemedicine and the Growth of Virtual Doctor's Visits
Telemedicine, particularly virtual doctor's visits, is on the rise and enables patients to consult with doctors online and receive personalized treatment plans remotely.
The Origins of Roe and Addressing Stigma
The CEO and co-founder of Roe, Zachariah Ritano, started the company to help men get treatment for conditions like erectile dysfunction (ED), which can be uncomfortable to discuss. Having experienced ED himself, Ritano aims to create a trusted and safe environment for patients to address such health concerns.
Building Trust and Addressing Underlying Health Conditions
Roe focuses on building trust with patients through establishing a close relationship with physicians. By addressing conditions like ED, which can be an indicator of underlying health issues, Roe aims to provide patients with personalized treatment plans and guide them through next steps, such as additional testing or lifestyle changes.
Expanding and Innovating in Telemedicine
Roe strives to expand its telemedicine services and provide more diagnostic data to physicians. The platform aims to collect vital signs and increase access to at-home tests, enabling more comprehensive and convenient care. While telemedicine complements primary care, Roe also recognizes the importance of in-person visits in certain cases.
On Monday, October 28, 2019, Cornell Tech @ Bloomberg featured Zachariah Reitano, CEO and Co-founder of Ro, in conversation with Scarlet Fu of Bloomberg Television. They talked about Ro’s founding and rapid growth, its ambition to be patients’ first stop for a broad range of healthcare needs, how and why it addresses stigma in very public advertising campaigns, and how it discovered a massive market by focusing on conditions that many have, but few discuss.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode