On Monday, October 28, 2019, Cornell Tech @ Bloomberg featured Zachariah Reitano, CEO and Co-founder of Ro, in conversation with Scarlet Fu of Bloomberg Television. They talked about Ro’s founding and rapid growth, its ambition to be patients’ first stop for a broad range of healthcare needs, how and why it addresses stigma in very public advertising campaigns, and how it discovered a massive market by focusing on conditions that many have, but few discuss.