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Communicating with Ros Atkins
8. Sarada Peri, Obama's former speechwriter
Jun 28, 2024
Ros Atkins speaks with Sarada Peri, former speechwriter for Barack Obama, about finding your authentic voice, writing for the spoken word, and the purpose of communication. They discuss crafting effective speeches, personalizing communication, and applying lessons from Obama to everyday situations.
15:10
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Quick takeaways
- Effective communication involves asking probing questions and tailoring messages for the listener.
- Focusing on clarity, authenticity, and a clear goal enhances the impact of communication.
Deep dives
Effective Communication Strategies
Sarah De Perry, a communications consultant who served during President Barack Obama's second term, emphasizes the importance of inquiry in effective communication. By asking probing questions and understanding the underlying motivations behind including specific details, communicators can create persuasive arguments. Perry also highlights the significance of tailoring communication for the listener, noting that what works in writing may not translate well to speech. She encourages using storytelling and conversational language to engage audiences and make messages more relatable.
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