Communicating with Ros Atkins 8. Sarada Peri, Obama's former speechwriter
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Jun 28, 2024 Ros Atkins speaks with Sarada Peri, former speechwriter for Barack Obama, about finding your authentic voice, writing for the spoken word, and the purpose of communication. They discuss crafting effective speeches, personalizing communication, and applying lessons from Obama to everyday situations.
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Inquire Instead of Advocate
- Instead of immediately dismissing suggestions, inquire about their reasoning.
- Understanding the motivations behind suggestions can lead to more persuasive communication.
Writing for the Ear
- Writing for spoken word differs from writing for reading; consider how people hear.
- Long sentences, repetition, and incomplete sentences work better in speech than writing.
Read Aloud
- Sarada Peri's boss asked her to read her first political speech draft aloud.
- This exercise immediately revealed that the writing didn't sound natural or conversational.