Communicating with Ros Atkins cover image

8. Sarada Peri, Obama's former speechwriter

Communicating with Ros Atkins

CHAPTER

Emphasizing Personalized and Authentic Communication in Speechwriting

This chapter stresses the importance of personalized and authentic communication in speeches, emphasizing the unique perspective and style of the speaker. It underlines that impactful phrases in speeches should encapsulate larger ideas and arguments, urging for meaningful ideas to be conveyed effectively by a credible messenger delivering a timely message.

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