Amanda Montell is an author, linguist, and podcaster with a new book 'Cultish' on "how cultish groups from Jonestown and Scientology to SoulCycle and social media gurus use language" to manipulate followers and cultivate power.
In the interview she offers fantastic insights that cover not only guru linguistics but also the social dynamics of modern cults and 'cultish' phenomenon.
We learnt a lot from Amanda and hope you will too!
Links
Decoding the Gurus