The Diary Of A CEO with Steven Bartlett Building A Business Empire WITHOUT ANY Marketing: Five Guys CEO: John Eckbert
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Aug 11, 2022 John Eckbert, CEO of Five Guys in Europe, shares his transformative journey from banking to leading a booming fast-food brand. He discusses how Five Guys thrives on quality, simplicity, and word-of-mouth marketing rather than traditional advertising. Eckbert reflects on the challenges of maintaining consistency during expansion and emphasizes the importance of a strong internal culture. Personal struggles with mental well-being, the power of vulnerability, and the joy of community in building business success are also key highlights that resonate throughout the conversation.
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Covent Garden Success
- Covent Garden's Five Guys was the first outside the US, with initial anxieties about its success.
- However, it became the highest-selling location globally, exceeding all US stores.
Location Strategy
- Five Guys strategically chose prime locations to boost brand visibility and accelerate word-of-mouth marketing.
- This approach compensates for their lack of traditional advertising.
Passionate Hiring
- Prioritize hiring passionate staff in food service, as they directly impact product quality and customer experience.
- Genuine enthusiasm for the food creates a contagious effect, driving positive word-of-mouth marketing.