The Diary Of A CEO with Steven Bartlett

Building A Business Empire WITHOUT ANY Marketing: Five Guys CEO: John Eckbert

54 snips
Aug 11, 2022
John Eckbert, CEO of Five Guys in Europe, shares his transformative journey from banking to leading a booming fast-food brand. He discusses how Five Guys thrives on quality, simplicity, and word-of-mouth marketing rather than traditional advertising. Eckbert reflects on the challenges of maintaining consistency during expansion and emphasizes the importance of a strong internal culture. Personal struggles with mental well-being, the power of vulnerability, and the joy of community in building business success are also key highlights that resonate throughout the conversation.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

Covent Garden Success

  • Covent Garden's Five Guys was the first outside the US, with initial anxieties about its success.
  • However, it became the highest-selling location globally, exceeding all US stores.
INSIGHT

Location Strategy

  • Five Guys strategically chose prime locations to boost brand visibility and accelerate word-of-mouth marketing.
  • This approach compensates for their lack of traditional advertising.
ADVICE

Passionate Hiring

  • Prioritize hiring passionate staff in food service, as they directly impact product quality and customer experience.
  • Genuine enthusiasm for the food creates a contagious effect, driving positive word-of-mouth marketing.
Get the Snipd Podcast app to discover more snips from this episode
Get the app