In this episode we interview digital marketing expert and customer strategist, Tema Frank. Tema has worked in marketing and customer experience for over three decades. In 2001 she founded Web Mystery Shoppers, the worlds first company to test omnichannel customer service: web, phone, chat, email and in-store. Using social media techniques before social media existed, she built a database of 75,000 mystery shoppers worldwide.

Learn more about your ad choices. Visit megaphone.fm/adchoices