The Game with Alex Hormozi Throwback: Billionaire Recession Advice: Sell to the Rich | Ep 852
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Mar 14, 2025 This episode dives into the transformative power of pricing strategies, revealing how higher prices can boost customer engagement. It uncovers the quick and efficient investment needs of affluent clients, plus the importance of risk management in their choices. Communication techniques for selling to the wealthy are discussed, highlighting empathy and accessibility. Additionally, the focus shifts to experience over price, revealing how understanding affluent perspectives can enhance business relationships and long-term value.
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Target Rich Clients
- Charge more money to attract better customers and improve business quality.
- Richer clients offer uncapped upside potential, while poorer clients only go down to zero.
Price-Value Perception
- Higher prices increase customer emotional investment and perceived value, leading to better results.
- A study showed that people perceived the same wine as better when priced higher.
Benefits of Higher Prices
- Higher prices attract less demanding customers and provide more resources to deliver on promises.
- Focus on maximizing value for customers by stacking every possible advantage, including price.
