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- Recruiting and listening to frustrated individuals can tap into their untapped energy and drive creativity.
- Creating an underdog mentality can fuel motivation and creativity by framing challenges as meaningful battles against a difficult enemy.
Deep dives
Challenging the Status Quo: Pixar's Approach to Innovation
Pixar reinvented how animated movies are made by coding characters on a computer instead of drawing them, which resulted in their first computer-animated movie, Toy Story. Brad Bird, a writer and director, joined Pixar to create The Incredibles by recruiting a team of misfits and focusing on solving animation problems thought to be impossible. This approach led to the film becoming Pixar's biggest hit yet.
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