Creators On Air

How to write YouTube titles to get more views with Jake Thomas

Dec 21, 2022
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INSIGHT

Emotions Drive Clicks

  • The best YouTube titles spark curiosity, fear, and desire.
  • Effective titles often combine curiosity with either fear or desire to boost clicks.
ANECDOTE

Turning Struggles into Success

  • Jake Thomas initially struggled with writing YouTube titles and nearly got fired.
  • He improved by modeling successful titles from other industries and applying them to his channel.
INSIGHT

Title Patterns That Work

  • Habits and negativity are strong patterns for high-performing YouTube titles.
  • Leveraging emotions like curiosity combined with fear or desire results in higher click-through rates.
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