Inside the Economics of Independent Creators | Mostly Growth

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Dec 27, 2025

Dive into the world of independent creators as the hosts reflect on a year of growth and challenges. They discuss the balance of creative intuition versus metrics, revealing how much content drives real engagement. There’s a candid exploration of subscriber dynamics, including the emotional weight of churn and the realities of burnout. Learn about optimizing writing routines, team building, and the complexities of monetization through ads versus subscriptions. Finally, tips for enhancing LinkedIn credibility and the importance of simplicity in operations round out this insightful conversation.

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ADVICE

Protect Your Creative Morning Block

Block creative mornings and avoid meetings before your peak hours to preserve output.
CJ writes no meetings before 1 p.m. and protects morning writing windows to sustain throughput.

INSIGHT

Speed Comes From Practice, Not Laziness

Writing speed doesn't equal low quality once you've practiced your craft a lot.
CJ routinely produces strong newsletter drafts in 45–60 minutes and refines them on mobile up to publish time.

ADVICE

Choose Throughput Over Perfectionism

Prefer higher throughput over spending massive hours on a single piece with diminishing returns.
Spend a few focused hours on multiple ideas rather than 30–40 hours perfecting one piece.

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