The Efficient Advisor: Tactical Business Advice for Financial Planners 300: How To Build a Personal Brand AI Can’t Replace, With Guest Robyn Crane
Aug 26, 2025
In this discussion, marketing expert Robyn Crane shares her transition from a struggling advisor to a seven-figure entrepreneur. She reveals her unique BRAND formula for crafting an authentic personal brand that can outlast AI advancements. Robyn emphasizes the importance of building genuine connections, overcoming self-doubt, and aligning with your ideal client. She highlights the power of personal storytelling in establishing trust and offers practical strategies to stand out in a crowded marketplace while embracing AI as a supportive tool.
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Episode notes
Human Connection Beats AI
- Authentic human connection is the advisor's strongest advantage over AI.
- Advisors must redefine their role to create true wealth beyond numbers.
Turning Crisis Into Breakthrough
- Robyn described hitting six-figure then losing it and going into debt while trying IVF.
- That low point forced surrender, changed her approach, and helped build her seven-figure business.
From Tony Robbins To Belief Loans
- Robyn attended Tony Robbins, faced her 'I'm so stupid' limiting belief, and tried radical techniques to change it.
- She later learned 'borrow the belief' and took action despite still feeling stuck, which produced results.