S3E46 - Experimentation Culture for Startups with Simon Girardin

Experimentation Culture for Startups is so important. In the realm of Conversion Rate Optimization (CRO), engaging all stakeholders, from executives to product managers and customer service, is pivotal for success. This inclusive approach fosters collaboration, early alignment on technical aspects, and efficient experimentation. It stands in stark contrast to tactical CRO, which tends to focus on short-term projects and lacks a comprehensive strategy. Strategic CRO, on the other hand, entails research, testing, iteration, and transparent communication, forming a continuous and value-driven process. When selecting a CRO agency, clients should prioritize those that emphasize strategic approaches, effective utilization of test results, and well-structured workflows. This approach transforms CRO into an integral part of an organization's culture and operations, creating enduring value.