The NPR Politics Podcast The White House Is Holding Policy Briefings For TikTok Creators
Oct 12, 2022
The White House is tapping into TikTok creators to share key policies with young voters. They're providing briefings on significant issues like the Inflation Reduction Act and the war in Ukraine. Influencers offer a fresh way to engage youth, though reactions vary from enthusiasm to skepticism. This innovative approach highlights the shift toward digital communication in politics and the challenges of informing a skeptical audience. The aim is to build lasting connections with young voters on vital topics like climate change.
AI Snips
Chapters
Transcript
Episode notes
Reaching Young Voters
- The White House briefs TikTok influencers to reach younger audiences directly.
- This strategy bypasses traditional media and targets specific demographics.
Influencer Reach
- Miles Parks notes the significant reach of these influencers, with millions of followers and hundreds of thousands of views per video.
- This highlights the potential impact of this strategy.
Briefing Dynamics
- Barbara Sprunt reports on the briefing, noting its intimate nature and diverse attendees, including activists and finance professionals.
- This allowed for varied questions, including those on incarceration rates and other legislation.