Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners
Apr 4, 2024
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GameRefinery experts Erno Kiiski, Kalle Heikkinen, and Jiri Saarinen discuss LiveOps strategies in mobile game development. They cover collaborations, competitions, seasonal events, minigames, and narratives to boost engagement and revenue. Learn actionable insights to improve your own LiveOps strategy and maximize impact.
Master collaborations and compelling narratives to boost player engagement in LiveOps.
Leverage diverse IPs and social elements for successful player retention and community building.
Deep dives
LiveOps and Mobile Game Dev Awards
The podcast delves into the power of LiveOps, focusing on boosting player engagement and monetization. Categories like collaboration, competition, immersive narrative, seasonal events, and mini-games are discussed within the context of the mobile game dev awards from Liftoff. The evolution towards live events is emphasized, highlighting how the market's focus and innovations are shifting towards event spaces for player engagement and monetization.
Collaboration and IP Crossovers
Collaboration events and IP crossovers are analyzed for their impact on player engagement and acquisition. Examples like Stumble Guys and Puppy G Mobile showcase successful collaboration events that reengage existing players and attract new audiences. The importance of expanding beyond traditional game collaborations to include diverse IPs for driving engagement and retention is highlighted.
Social and Competitive Engagement
The significance of social and competitive elements in driving player retention is explored. Games like Monabolic Go and League of Legends: Wild Rift leverage partnership events to enhance player engagement and collaborations. The podcast emphasizes the role of social and competitive elements in fostering community interactions and encouraging player participation.
Seasonal and Narrative Events
Seasonal events, narrative engagement, and user influence in events are detailed. Games like Face 10 and Cooking Run Kingdom excel in creating immersive seasonal events that captivate players. Furthermore, narrative-driven events like Travel Pass in Choose Journey and Pet Smash in Garena Free Fire demonstrate innovative storytelling approaches, offering interactive elements and player choices for enhanced engagement.
Discover the strategies that drive award-winning LiveOps! In this episode, we analyze the Mobile GameDev Award winners, revealing their secrets to boosting engagement and revenue.
Join host Jon Jordan and GameRefinery experts Erno Kiiski, Kalle Heikkinen, and Jiri Saarinen as they break down the essential components of successful LiveOps. Learn how to master collaborations, competitions, seasonal events, minigames, and compelling narratives.
Get actionable insights to level up your own LiveOps strategy, whether you're an indie developer or an established studio. Discover the key metrics that matter and tailor your events to maximize impact.
Don't forget to subscribe, leave a review, and visit https://liftoff.io/ and https://gamerefinery.com/ for more game development resources.
Here's to unlocking the power of LiveOps, Mobile Games Playbook
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