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14min chapter
Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners
Mobile Games Playbook
Amplifying Engagement Through Live Events and Collaborations in Mobile Games
The chapter explores the vital role of live events in mobile game development, addressing goals like retention, playtime, and monetization. It discusses the integration of mini-games and events into marketing strategies, showcasing a successful game's weekly event framework. The importance of understanding player behavior, implementing collaborations, and leveraging intellectual properties to enhance player engagement is also highlighted.
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