Jill Thomas is the CMO of PGA TOUR Superstore. The company, and the sport, have both seen a recent surge of growth due to COVID-19 and golf’s unique position as an outdoor activity that is social distancing-friendly and connection fostering.

A large part of Jill’s goal is to continue fostering growth in the sport and attracting people from diverse backgrounds to it. One of their primary channels for that growth is through the retail store. Creating an inclusive environment that is welcoming to avid golfers and curious newcomers alike is what Jill sees as the company’s path to future growth.

Another big facet of Jill’s role is diversity. For too long, women have played a minimized role in both the business world and the sport of golf. Through its store culture, PGA TOUR Superstores hopes to make all customers feel welcome.

Listen to the full episode to learn more about how PGA TOUR Superstores is expanding the world of golf to a broader audience and impacting not only the future of retail but of the sport as well.

Learn more at retailgetsreal.com.

282. Replay: Making golf accessible and inviting to all with Jill Thomas of PGA TOUR Superstores