Adam is joined by CoachHub's Global Head of Sales Enablement Anthony Fritsch to talk about his time at Google, what he's doing to enable sales in his current role, and how he breaks down silos across the org.

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Timestamps:

(03:00) - Google's approach to sales enablement
(06:41) - Enablement is about breaking down silos
(09:35) - Building the compete brand at CoachHub
(12:33) - The importance of onboarding in enablement
(16:01) - Why compete lives in the enablement department at CoachHub
(21:14) - Enabling customer success with intel
(25:31) - How to enable different teams with different intel
(29:30) - Getting leadership buy-in for your compete program
(32:30) - How Anthony measures his team's success

Host: Adam McQueen
Producer: Ben Ronald
Audio Editing: Josh Kilner

About Klue:

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already

Host: Adam McQueen
Production: Grayson Ottenbreit

Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.

About the Compete Network:

The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

#48 - Enabling a Culture of Compete | Anthony Fritsch, CoachHub