Why Reach is upbeat about online ads despite the big cookie switch-off

Reach group director of digital Terry Hornsby is at the forefront of the journey away from third-party cookies at the UK’s largest commercial news publisher.

Hornsby told Press Gazette's Charlotte Tobitt the three pillars that will help Reach grow digital revenues through this monumental shift to the open web, discussed why trusted premium publishers will come out on top and issued a call for more industry collaboration.

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