Unlocking Crypto Insights From 100 Episodes of Public Key

Mar 26, 2024

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In this milestone 100th episode, host Ian Andrews (CMO, Chainalysis) takes a break from his usual role and hands the reins over to Kim Grauer (Director of Research, Chainalysis) to discuss the biggest themes and topics from the last 100 episodes.

They reflect on the journey of the podcast, share behind-the-scenes insights, and discuss Ian's transition from the tech industry to the world of crypto and some of the challenges the industry still faces after 2 years of producing the podcast.

Kim gets Ian to share some of the most impactful episodes, including discussions on pig butchering scams, market manipulation, and the future of DeFi.

Ian offers advice for marketers and shares his excitement for upcoming developments at Chainalysis, including the recent decision in the Bitcoin Fog case.

Minute-by-minute episode breakdown

(2:30) – Ian's background at Pivotal and decision to join Chainalysis
(9:15) – Ian's foundational technical knowledge and discovery of the global nature of crypto
(12:30) – The new role of Chief Marketing Officer and the early mandate to grow the company
(14:21) – Ian highlights the pig butchering and market manipulation issue in crypto
(18:49) –Are the rules around accredited investors in the US protecting consumers or restricting them
(22:00) – DeFi hacks, global crypto adoption and the impact of Bitcoin Spot ETFs
(31:05) - Highlighting companies like Ironfish and Hypernative for their exciting innovation
(34:25) - Marketing advice for companies to focus on storytelling rather than traditional marketing
(38:39) - Ian shares his favorite podcasts, including "Pivot," "Invest Like The Best," and "Lex Friedman"
(40:25) - Public Key’s dream podcast guestlist is revealed: Fei-Fei Li, Vitalik Buterin, and Gary Gensler
(42:03) - How to start your own podcast in 2024
(44:05) - What’s New For Chainalysis: The Bitcoin Fog Decision, NYC Links Conference and Huge Products being shipped in 2024

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Speakers on today’s episode

Ian Andrews * Host * (Chief Marketing Officer, Chainalysis)
Kim Grauer (Director of Research, Chainalysis)

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