The Podcasters Podcast Podcast Discoverability | How to Grow your Podcast with SEO
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What is one of the key ways to get your podcast discovered and grow your show? SEO optimised show notes! Show notes not only give listeners an overview and teaser of what to expect from your podcast and podcast episodes but they also deliver a unique way of weaving SEO content into your podcast. Listen to Ash and Kane to find out exactly how you can create top-quality show notes and get more listeners.
KEY TAKEAWAYS
- When creating show notes there are a few key areas that are important, best bits, best moments, about the host, about the guest and
- Show notes are a way to give listeners, especially new ones, an idea of what to expect from your podcast and the episode.
- When promoting, ensure the call to action is at the top of your show notes
- The body of your show notes should have as many keywords as possible related to that topic
- Make sure your show notes are cohesive and relevant. You can use AI to create show notes but it isn’t very reliable at picking up the best parts of the episode.
- 500-1000 words are the appropriate length for show notes.
- You don’t need to number your titles!
- Keep your episode titles short, if they are too long they will get cut off.
- Ensure your titles are related to the pain point you are trying to solve for your audience.
BEST MOMENTS
“Timestamps might not be ideal as it can potentially encourage people to skip”
“Having a nice call to action up top is ideal”
“Show notes shouldn’t say the answer, it should be related to the pain point”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: podcast@progressiveproperty.co.uk