The Game with Alex Hormozi STOP 🛑✋🏽 Making Content to Gain Influence! Tell Ya Trainazzz So you spend 60hrs/mo on IG to make an extra $200/mo... | Ep 117
Mar 28, 2019
Discover the pitfalls of obsessing over social media followers and metrics. Instead, learn why businesses should prioritize customer acquisition and real value creation. The discussion emphasizes leveraging influence to enhance products and services that genuinely benefit customers. Get insights on calculating the ROI of social media content, particularly for trainers. Shift your focus from mere visibility to meaningful growth and profitability!
AI Snips
Chapters
Transcript
Episode notes
Prioritize Business Fundamentals
- Focus on acquiring customers and providing value instead of chasing social media influence.
- Stop checking likes and comments; work on leads, ads, and service.
Influence as a Byproduct
- Influential figures gained wealth first, then influence followed as a byproduct.
- Many today seek influence before achieving anything influential.
Content Creation is Not Essential
- Don't feel obligated to create content, especially if you lack a unique perspective.
- Redirect that time and energy to core business functions like lead generation and service.