The Thriving Dentist Show

Building a Dental Team That Can Thrive Through Change

Nov 26, 2025
Discover how dental teams can not only adapt to change but thrive through it. Gary shares insights on fostering a culture of continuous learning and curiosity among staff. Learn the importance of cross-training to enhance flexibility and reduce vulnerabilities. Find out about the impact of behavioral continuing education on patient relationships, and how to effectively implement change through 90-day plans. Explore motivation strategies with tailored incentives and celebrate small wins to sustain progress.
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INSIGHT

UX Metrics Now Directly Affect Rankings

  • Google evaluates sites on multiple technical UX metrics (Lighthouse/CRUX) now tied to ranking.
  • Improving site UX is necessary but insufficient without content, NAP, backlinks, and reviews.
INSIGHT

SEO Is An All-At-Once Game

  • SEO success requires excellence across multiple factors, not just one quick hack.
  • Fix NAP, publish original human content, and improve Lighthouse/CRUX to rank for many keywords.
ADVICE

Keep NAP Listings Perfect And Active

  • Audit and continuously clean your NAP listings across directories to ensure exact consistency.
  • Monitor and re-fix auto-updates monthly so incorrect listings don't reappear.
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