In this episode of "The Brand Called You," host Ashutosh Garg is joined by Chantal Cooke, Director of Panpathic Communications and PASSION for the PLANET. Chantal shares her incredible journey from journalism to entrepreneurship, discussing her experiences in radio, PR, and as an author. She sheds light on the essential principles of successful PR, common mistakes businesses make, the importance of ethical PR, and her passion for sustainability and food. This episode is packed with insights for entrepreneurs, marketing enthusiasts, and anyone interested in making a positive impact on the environment.