Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Why Podcasting Beats Short Form Content Every Time

Nov 21, 2023

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Dreaming of launching a Top 100 podcast? There are three things you absolutely need (and no, millions of downloads isn’t one of them). Funny enough, ranking your podcast has nothing to do with audio quality, audience size, or being the biggest expert in the room.

Before we dive into what it really takes to consistently rank your show, we’ve got to look at the mistakes most podcasters make that keep them from ever reaching the charts.

By the end of this episode, you’ll know why podcasts often blow short form content out of the water — and the exact mistakes you need to avoid if you want your show to get in front of the right listeners who need your help.

Ready to get off the short form content hamster wheel and attract some of the best leads you’ll ever find? Hit play and let’s make your business bingeworthy.

0:03 - Why Short Form Content Isn’t Growing Your Audience

5:54 - How Podcasts Build Trust and Shorten the Sales Cycle

9:29 - Why Consistency Alone Won’t Grow Your Podcast

16:47 - Why Most Experts Remain the Best Kept Secret in Their Industry

18:04 - How Your Podcast Can Glue Together Your Entire Marketing Strategy

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