Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop

The Art of Rebranding Your Etsy Shop with Sacia Ashe

Mar 11, 2025

Sacia Ashe, a branding and design expert who launched her first Etsy shop at just 12, shares invaluable insights on elevating Etsy businesses. She discusses the journey from seller to branding agency founder, focusing on mission-driven branding and the power of storytelling. Sacia emphasizes the importance of professional photography, humanizing brands, and crafting effective campaigns. She also addresses the necessity of understanding market competition and recognizing when it’s time to invest in professional branding services.

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ANECDOTE

Sacia's Etsy Beginnings

Sacia Ashe started her Etsy journey at age 12 by selling knitted goods.
She later transitioned to branding for friends and eventually built a branding agency.

INSIGHT

Deep Mission-Driven Branding

Being mission-driven in branding extends beyond sustainability claims.
Mission influences all brand choices, including visuals, messaging, and inclusivity in campaigns.

ADVICE

Rebranding with Audience Focus

When rebranding, prioritize how your audience will receive the changes.
Include logo, colors, typography updates, and use imagery to boost brand visibility.

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In this episode of the Etsy Seller Success podcast, Dylan sits down with branding and design expert Sacia Ashe to discuss key strategies for scaling Etsy businesses. Sasha shares her journey from starting an Etsy shop at 12 years old to running her own branding agency.

They dive into the importance of having a mission-driven brand, steps for rebranding, the necessity of quality product photography, maintaining simplicity in DIY branding, leveraging human elements in branding, and observing market competition. Sacia highlights current trends, effective branding campaigns, and offers advice on when founders should invest in professional branding services.

In this episode, we discuss:

[01:12] Sacia’s Journey from Etsy Seller to Branding Expert

[03:47] Understanding Mission-Driven Branding

[05:54] Rebranding Strategies for Etsy Sellers

[08:56] Creating Effective Campaigns and Imagery

[21:12] The Importance of Humanizing Your Brand

Connect with Sacia:

Instagram: https://www.instagram.com/ashedesignhaus/

Website: https://www.ashedesignhaus.com/

About Sacia Ashe:

Sacia has always been driven by creativity and the thrill of seeing a dream come to fruition. From art school to studying marketing and design in university, every step of my journey has led me here—helping founders build brands that don’t just exist but lead.

At Ashe Design Haus, we build category-defining brands for product-based founders who aim to set the standard, not settle for it. Through strategic visual identity design, brand activation, and Shopify experiences, we help businesses command attention, drive demand, and change the world with their products. Our work isn’t about chasing trends—it’s about creating brands with lasting impact.

Sacia believes branding is the difference between being seen and being chosen. It’s what turns a great product into a powerhouse business, what makes a brand the first and only choice in its category. I work with founders who are ready for their business to step into that level of authority—because if you’re building something meaningful, your brand s

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist-ads

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/

👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!