Episode #83 | Elevate Your Event with Kelly Russell

In this episode Kelly Russell, benefit auctioneer and author of "The Book on Fundraising Auctions," discusses current fundraising trends and strategies. Kelly stresses early planning as the biggest success factor. For revenue maximization, Kelly  insists every event must include a paddle raise with pre-committed gifts to build momentum. Compelling storytelling delivered through short, respectful programs forms the foundation of successful giving, since donors invest both money and valuable time. Successful events require engaging expert partners early, proper donor stewardship, clear mission-solution messaging, and compelling storytelling delivered through momentum-building programs that respect donors' investments.

Kelly and hosts Kristin and Sam also kick off ticketing for Elevate—The Fundraising Event Conference. Join us!

Loving The Fundraising Elevator? Please subscribe, rate and review the podcast. It really helps other people find the show. 

 

This Episode Brought to You by: 

Swaim Strategies: https://swaimstrategies.com

Utilizing over 20 years of nonprofit event strategy and production expertise, Swaim Strategies coaches and teaches organizations how to increase the impact of their fundraising events. 

 

The AV Department: https://theavdept.com/

As a full-service event AV and video production partner, The AV Department’s technical event production and media content generation provide you with a range of experience and talent from a partner who wants to know you and work together year after year. 

 

Greater Giving: https://go.greatergiving.com

 

Speakers

Samantha Swaim

LinkedIn: https://www.linkedin.com/in/samantha-swaim-a28a9a4/

Instagram: https://www.instagram.com/swaimstrategies/

 

Kristin Steele

LinkedIn: https://www.linkedin.com/in/kristin-steele777/

Instagram: https://www.instagram.com/swaimstrategies/

 

Kelly Russell

LinkedIn: https://www.linkedin.com/in/kelly-russell-bb026750/

 

| RESOURCES |

Book Consulting Time with Sam and Kristin: https://swaimstrategies.com/solutions/#consulting

Learn More About Elevate and the Elevate Conference for Your Fundraising Events: https://swaimstrategies.com/elevate-conference/

Planning a Successful Major Donor Event: https://swaimstrategies.com/solutions/#book

Connect with The AV Department: https://theavdept.com/

Connect with Swaim Strategies: https://swaimstrategies.com

Connect with Artisan Auctions: https://www.artisanauctions.com/