484: Replicating Ecommerce Success Using AI with Tony Matusiak of Velocity
Nov 3, 2023
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Tony Matusiak, Founder of Velocity, an AI ecommerce savant with over a million followers on social media, talks about dropping out of school, building his first ecommerce business, using AI tools to spot trends, his adoption method with TiKTok creators, using short-form video to grow business, replicating and combining ideas, validating and researching products through TikTok, starting a business using AI, why AI won’t replace creativity, and more ecommerce advice.
Identifying popular trends and demand is crucial for a successful e-commerce business, and tools like Exploding Topics and Trend Rocket can be used to find broad and scalable niches.
Replicating successful businesses in the chosen niche using AI tools like Chat GPT and platforms like Repload.app can help launch a similar business with minimal effort.
Deep dives
Identifying Trends and Demand
To start an e-commerce business, it is crucial to identify popular trends and demand. This can be done using tools like Exploding Topics, Trend Rocket, and glimps.co to find broad and scalable niches. By analyzing direct and indirect competitors in the chosen niche, one can compile a playbook of successful ideas and strategies.
Efficient Product Selection
Choosing an efficient product is essential for a successful e-commerce business. Digital products and SaaS products are recommended due to their low fulfillment costs and scalability. If a physical product is selected, it should be a custom variation of an existing product that can be launched relatively quickly.
Replicating Successful Businesses
One effective approach is to replicate successful businesses in the chosen niche. AI tools like Chat GPT can be used to generate copy and wireframes can be obtained from platforms like Repload.app. By replicating successful brands' strategies, including marketing on platforms like TikTok, one can launch a similar business with minimal effort.
The Ease of Starting an E-commerce Business
Starting an e-commerce business has never been easier. With drive and access to social media, anyone can start selling products online quickly. The key is to pay attention to what people want and leverage the tools and resources available to launch and grow a successful business.
Why start from scratch when you replicate what’s already working? Tony Matusiak is the founder of Velocity, an AI ecommerce savant with over a million followers on social media. Since dropping out of college in 2019, he’s built nearly a dozen ecommerce brands selling everything from TikTok lighting to eco-friendly straws. He’s also developed a method for using AI to quickly adapt, launch, and scale ecommerce businesses using AI.
Listen to Nathan and Tony discuss:
Dropping out of school to pursue entrepreneurship
Building his first ecommerce business
How to spot trends using AI tools
His adoption method with TiKTok creators
How to use short-form video to grow your business
Replicating and combining ideas that have already worked
Validating and researching products through TikTok
How to start a business using AI
Why AI won’t replace creativity
And much more ecommerce advice…
*This interview was part of the Foundr Ecomm-AI Summit from October 2023.
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