The Foundr Podcast with Nathan Chan 484: Replicating Ecommerce Success Using AI with Tony Matusiak of Velocity
Nov 3, 2023
Tony Matusiak, Founder of Velocity, an AI ecommerce savant with over a million followers on social media, talks about dropping out of school, building his first ecommerce business, using AI tools to spot trends, his adoption method with TiKTok creators, using short-form video to grow business, replicating and combining ideas, validating and researching products through TikTok, starting a business using AI, why AI won’t replace creativity, and more ecommerce advice.
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Dropping Out And Hitting A Trend
- Tony Matusiak dropped out of university and launched a reusable straw business after the 2019 plastic straw ban trend.
- That first ecommerce store taught him trend-spotting and scaled into his early success.
Scaling TikTok Lighting Fast
- Tony found the 'TikTok lights' trend and ordered product to make superior creatives.
- He scaled that lighting business to about $400k/month before funding limits capped growth.
Adopt Rising Creators First
- Use the adoption method: partner early with rising creators and let their audience grow with you.
- Start with micro-influencers on commission or product-for-posts to scale an ambassador network.