Secrets To Scaling Your Ecommerce Brand Ep 602: Tiktok Shop - How To Build A High GMV Creator Network with Jordan West
Understand why social commerce is not just a trend but the future of brand building over the next five years. Whether it's TikTok, Meta Shops, or YouTube Shopping, these platforms are revolutionizing the way we connect and sell.
In this episode, Jordan West gets into the transformative power of creating a creator community for social commerce. As social commerce platforms like TikTok Shop and Meta Shops become the future landscape for brands, building strong creator communities is crucial. Jordan explores the concept of a creator community, shares insights on establishing this vital network, and discusses platforms like WhatsApp, which facilitate seamless interaction and communication.
Listen and learn in this episode!
Key takeaways from this episode:
- Social Commerce's Future: Platforms like TikTok Shop and Meta Shops are essential for brand growth in the next five years.
- Creator Communities: Essential for brand connection with creators, driving sales and content; valuable for long-term success.
- Platform Choice: Build communities where creators are active, such as WhatsApp, for effective communication and relationship management.
- Training and Development: Offer training and events to strengthen creator communities, similar to successful marketing strategies.
- Recruitment Tactics: Use current creators' networks to find new ones, starting with outreach and product engagement.
- Relationship Management: Transition relationships off platforms like TikTok to spaces like WhatsApp for better communication.
- Accelerator Program: A new four-week program is being planned to help brands scale on TikTok Shop using advanced tools.
- Avoiding Mistakes: Learn from others to avoid costly social commerce mistakes.
- Sharing and Feedback: Encourage audience to share the episode and provide feedback, fostering community engagement.
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