SportsPro chief executive Nick Meacham and senior content manager Chris Stone return to look back on SportsPro Live 2022.
After two action-packed days at London’s Kia Oval, Meacham shares his takeaways from the first in-person edition of the flagship conference since 2019. He outlines what the main digital priorities and challenges are for sports leagues and teams, including gathering audience data and developing owned and operated platforms, as well as where Web 3.0 fits within the industry.
The pair also discuss the German Football League’s (DFL) non-fungible token (NFT) strategy, how sports properties like Volleyball World, the National Basketball Association (NBA) and Juventus are approaching going direct to consumer, and the impact of fan channels like AFTV.
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