The Unique CPA Reorganization in Reverse: Transforming the Firm Model
May 20, 2025
Jacob Schroeder, the innovative Founder and CEO of Ascend Consulting, discusses his trailblazing approach to restructuring accounting firms. He shares insights on splitting Ascend into three focused entities: advisory, tax, and bookkeeping, enhancing client relationships and employee empowerment. Jacob emphasizes the importance of collaboration and aligning roles with personal strengths to elevate productivity. He also touches on redefining work-life balance, encouraging a blend of professional fulfillment and personal joy through unique practice structures.
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Jacob's Inventor Spirit
- Jacob Schroeder describes himself as an inventor, consistently creating new ideas and trying different things in his firm.
- This invention mindset defines his entrepreneurial spirit and approach to business.
Entrepreneurs Hedge Risks
- Entrepreneurs are better described as risk hedgers, balancing risky bets with safe decisions in other areas.
- Learning to say no is crucial to avoid overcommitment and failure.
Firm Split Experiment
- Ascend Consulting split into three separate firms focused on advisory, tax, and bookkeeping to emphasize advisory work.
- This unconventional separation has led to significant growth and new collaboration opportunities.