Jason Friedman’s Customer Retention System For Raving Superfans | #Marketing - Ep. 89

11 snips

Nov 19, 2025

Discover the secrets of turning customers into raving superfans with insights from Jason Friedman. Explore the concept of Return On Audience Success and learn to choreograph customer experiences for reliable results. Uncover the Kinetic Customer Formula, focusing on attitudes, momentum, and engagement. Find out how to speed up first value delivery and why selective over-delivery can enhance customer relationships. Plus, get tips on gamification and creating touching moments that foster loyalty and maximize retention!

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ANECDOTE

Choreographing Customer Transformation

Russell describes seeing a theater director choreograph audience reactions and realizing transformation can be engineered.
That moment convinced him you can design customer experiences instead of leaving them to chance.

INSIGHT

ROAS Means Return On Audience Success

Russell reframes ROAS as Return On Audience Success to emphasize post-sale outcomes.
He argues activated customers become raving recruiters and compound growth beyond ads.

INSIGHT

Kinetic Customer Formula

The Kinetic Customer Formula links attitudes, behaviors, momentum, and friction to outcomes.
Mastering those four variables drives radical results: rave, renew, and recruit.

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In this episode of The Russell Brunson Show, I brought in one of my secret weapons from Inner Circle and Atlas, Jason Friedman. Jason is the guy I think about when I hear “customer experience” and “retention.” I am obsessed with funnels, traffic, and selling online, but Jason walked into our Mastermind in Paradise and basically said, “Cool… but what happens after they say yes?” What followed was one of the clearest frameworks I’ve ever seen for turning customers into raving recruiters so your revenue grows without buying more clicks.

Key Highlights:

◼️Why entrepreneurs stay “addicted to strangers,” and how Jason reframes ROAS as Return On Audience Success so your funnels stop leaking profit.

◼️The theater director who scripted audience reactions on command, and how that principle lets you choreograph customer transformation instead of hoping it happens.

◼️Jason’s Kinetic Customer Formula that ties attitude, behavior, momentum, and friction into a system that drives renewals, ascensions, and referrals.

◼️Simple retention moves you can apply immediately, like accelerating time-to-first-value, creating win streaks, and fixing hidden friction points.

◼️How personalization, gamification, and “unreasonable” small touches create emotional connection and make your programs sticky.

◼️Why the future of online business belongs to entrepreneurs who build back-end funnels that turn current customers into their strongest promoters.

If you run funnels, sell courses or coaching, or drive any kind of online sales, this episode will help you make more money from the customers you already have while building something that is AI-proof and future-proof. Listen in, take notes, and then start redesigning your customer journey so your experiences compound long after the initial sale!

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠

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