The Coursera Podcast Embracing Creativity in the Age of AI with Jerry Wind
7 snips
Aug 20, 2025 In this discussion, Dr. Jerry Wind, Lauder Professor Emeritus at the Wharton School, dives into creativity amid the rapid rise of AI. He emphasizes that human imagination still reigns supreme, even as AI reshapes creativity. Jerry shares insights from his course and book, arguing for the importance of adaptive experimentation in leadership. He also highlights how blending intuition with data can empower innovative marketing strategies. Additionally, he discusses the necessity of unlearning to foster creativity in education and the workspace.
AI Snips
Chapters
Books
Transcript
Episode notes
Imagination Remains Irreplaceable
- Human imagination is more critical than ever because many sci‑fi ideas are now real and technology expands possibilities.
- We must continue to develop curiosity and imagination alongside AI capabilities.
Make Students Reveal And Improve AI Outputs
- Do require students to show the prompts and platform they used and then evaluate and improve the AI output.
- Assess learners on their critical thinking and creativity, not just the generated answer.
Use AI As An Iterative Creative Assistant
- Treat AI as a smart assistant that accelerates analysis and finding analogies for creative work.
- Use iterative interaction with AI to surface inputs that fuel human creativity and insight.
