Fostering Creativity in the Age of AI

We sat down with Dr. Jerry Wind, Lauder Professor Emeritus and Professor of Marketing at the Wharton School, to explore what creativity means in an era where AI can generate art, ideas, and strategies in seconds.

A pioneer in marketing science and strategic innovation, Jerry shares how human imagination, intuition, and courage remain at the heart of innovation—even as generative AI reshapes the way we create and learn. He introduces lessons from his new Coursera course, Creativity in Business and Other Disciplines, and companion book, Creativity in the Age of AI, offering a bold framework for rethinking how we approach creativity across industries and education.

Whether you’re a business leader, educator, or lifelong learner, this episode highlights practical ways to unlock new ideas, embrace experimentation, and challenge the status quo.

We also cover:

• 🎨 The role of AI in amplifying (not replacing) human creativity

• 🔬 Why adaptive experimentation is essential for leaders

• 💡 Lessons on courage, persistence, and unlearning from innovators across fields

• 📚 How education must evolve to foster imagination alongside skills

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Explore courses on creativity, innovation, and leadership at Coursera.org to build the skills you need to spark new ideas and thrive in a rapidly changing world.