Unlocking the Secrets to Viral Videos: How Hilary Billings Turns Stories Into Millions of Views

Watch the YouTube version of this episode HERE

Are you a lawyer looking to become better at content creation? In this episode of the Maximum Lawyer Podcast, host Tyson Mutrux interviews Hilary Billings, the "queen of content," who shares her journey from aspiring clinical psychologist to successful content creator and entrepreneur. 

Creating content that people gravitate towards takes dedication and consistency. Hilary and Tyson chat about some of the things business owners should do, especially as it relates to the legal field. For those who are getting started in content creation, it is crucial to practice through repetition. Whether it is speaking in front of a camera or conveying a message in a certain way, practice is a necessary factor in being successful. Practicing and building confidence also involves figuring out who your target audience is and how to speak to them.

Content creation for lawyers involves determining what content type works for you. Though there are many types of styles and content, educational content tends to be the most popular. Hillary speaks to the need to figure out how to educate an audience through a certain style, such as skits or straight to the camera videos. Most people will be more interested in knowing how to avoid a situation or how to handle themselves in a situation.

Listen in to learn more from Hillary Billings.

19:45 The importance of practice in building confidence

25:44 Creating content that reflects true self and values

33:57 Discussion on the effectiveness of personal branding

37:19 Insights on effective content types for lawyers

43:14 Identifying successful content factors in videos

Tune in to today’s episode and checkout the full show notes here. 

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