252 - How Often Should You Adjust Your Membership Sales Funnels?

Your sales funnel is a key part of attracting new members to your community; and so it's no surprise that some membership owners have a constant itch to tweak and tinker with every little detail.

Knowing when to adjust your sales funnel is an imprecise art, but people often fall foul to making changes too often.

In this episode, I discuss how often you should be adjusting your sales funnel, how you can avoid the constant urge to make changes, and why making constant tweaks can actually hurt your business.

Essential Learning Points:

• Why you should adjust your sales funnel once a quarter (at most)
• Why data, not desire, should lead your decision-making if you do make adjustments
• How overanalyzing paralyzes the effectiveness of your sales funnel

Important Links & Mentions:

• Membership Academy
• How to Generate New Ideas for Membership Content
• Tools for Creating Your Membership Sales Funnel
• Guide to Choosing a Membership Plugin
• 5 Things That Have Moved the Needle For Us (And a Few That Didn’t)
• 4 Must-Have Email Automation Sequences For Your Membership Site

Key Quotes:

“You should be stepping away and letting your automations do their thing.”

“Unless you’re getting masses of traffic, testing and tweaking the real small stuff is pointless.”

“It’s very possible to over-engineer, overthink, and self-sabotage by constantly chasing that mythical perfect sales funnel or constantly messing around with all the pieces of the puzzle.”