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The LinkedIn™ Branding Show
How LinkedIn's New AI Platform Tools Can Help (or Hurt) Your Brand: Our Best Tips to Embrace Them and Stand Out
Aug 24, 2023
LinkedIn, a platform with AI tools to better profiles, connections, and content, discusses the integration of AI on LinkedIn and its benefits and drawbacks. They explore the role of AI on LinkedIn profiles, highlighting the importance of adding personality to build a brand. They also share disappointing experiences with LinkedIn's AI platform tools, cautioning against their use. The podcast delves into the exploration of LinkedIn's new AI features and emphasizes the importance of human interaction in branding.
13:22
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Quick takeaways
- LinkedIn's AI tools can help users with writing and formatting their profiles but have limitations in capturing uniqueness and creating compelling stories.
- AI-powered messaging on LinkedIn has the potential to improve communication quality but may come across as generic or off-putting.
Deep dives
The Evolution of AI on LinkedIn
AI, specifically Chat GPT and generative AI, has become a part of LinkedIn, thanks to Microsoft's ownership of the platform and their investment in OpenAI. While the initial buzz around AI has settled, it still plays a role in various aspects of LinkedIn, such as helping users write headlines, balance sections, and respond to DMs. Although AI can be useful, particularly for those who struggle with writing or have dyslexia, it may not help individuals or companies stand out from the crowd. It has limitations when it comes to capturing the unique aspects of a user's profile or creating a compelling story. Nevertheless, as LinkedIn continues to refine its AI features, they may become more beneficial in the future.
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Discover
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