In a riveting conversation, Jerry Acuff, a top sales expert with 50 years of experience in major companies like Johnson & Johnson and Pfizer, shares his insights on effective sales techniques. He emphasizes the importance of listening and empathy, showcasing how understanding customer needs and building genuine relationships can transform the sales process. Jerry also discusses his journey from sales rep to entrepreneur, the value of mentorship, and how empowering women in sales can break barriers and boost confidence.
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insights INSIGHT
Selling Is Teaching
Selling is fundamentally about teaching customers something new.
Most salespeople fail because they don’t listen enough to understand the customer’s true needs.
volunteer_activism ADVICE
Master Listening to Uncover Needs
Ask open-ended questions and use extenders to get clients to talk more.
Listening carefully reveals real issues, improving your chance to help effectively.
question_answer ANECDOTE
Know When to Walk Away
Jerry was with a doctor and quickly realized the doctor didn’t need their product.
Walking away saved time and showed respect for both parties' time.
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LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ You’re here because you want to win—big. Brad Lea doesn’t mess around. In this episode, he sits down with Jerry Acuff to tear into what it takes to become one of the top salesmen in the world, delivering the unfiltered truth you won’t find anywhere else. No fluff, just real talk and actionable steps to crush it in business and life. Jerry's links https://jerryacuff.com/success/ https://www.instagram.com/jerry.acuff/ Brad Lea is a self-made entrepreneur who turned small-town grit into a multi-million-dollar empire. With over 25 years dominating sales and leadership, he’s mentored thousands to outsmart, outwork, and out win their competition. His top-rated podcast, Dropping Bombs, brings raw, game-changing insights from the biggest names in business. LightSpeed VT is Brad’s brainchild—the world’s leading interactive training platform. It’s built to make your team sharper, faster, and more effective, without wasting time or money. Whether you’re a startup or a Fortune 500, LightSpeed VT is how you scale success and dominate your industry. Curious? Check it out: https://www.lightspeedvt.com/ Brad’s also behind Closer School, the go-to program for mastering sales and closing deals like a pro. Want to 10x your income? This is where you start. His book, The Hard Way, lays out the brutal, honest lessons he learned building his empire—your blueprint to winning the game. Get it here: https://bradlea.com/product/the-hard-way/ This isn’t just a video. It’s a wake-up call. Watch it. Share it. Act on it. Closer School: https://www.closerschool.com/cs
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