303: Ballsy’s Adam Hendle Talks Community Engagement, Customer Acquisition, And Leaning Into The Pandemic

Adam Hendle’s company, Ballsy, is eye-catching and humorous, which are some of the most defining characteristics of the brand.

But that doesn’t mean he doesn’t take his business seriously. On the contrary, Hendle is obsessed with producing the highest quality products and finding creative ways to take his company to the next level. This is exactly how he brought in over $10 million in sales in just two years. And now, during the Covid-19 pandemic, he is still finding opportunities to grow.

In this podcast episode, Hendle discusses his unique approach to everything from community engagement to customer acquisition. He also opens up about his most challenging moments in business and explains how he finds opportunities in unexpected times and places (such as during a pandemic). This is a conversation you don’t want to miss!

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Key Takeaways

• What’s changed with Ballsy since the last time we talked to Hendle
• An overview of Ballsy’s growth from a sales, marketing, and team perspective
• How Covid-19 gave Hendle’s brand an opportunity for growth
• The approach Hendle took to lean into customer demand for subscriptions and stocking up on products
• How Ballsy stays engaged with its community in fun and creative ways
• A deep dive into one of Ballsy’s most unique customer acquisition channels: podcast advertisements
• Why it’s important to test your assumptions
• Insight into some of the biggest business obstacles Hendle has had to face
• Why Hendle has Ballsy’s influencers on a monthly retainer
• The reason why product quality is paramount to the Ballsy brand