In this episode, I have the pleasure of speaking with Patrick Rice, an e-commerce SEO expert with a wealth of knowledge and experience. We dive deep into the world of e-commerce SEO, discussing everything from how it differs from traditional SEO to the top mistakes often made by online retailers.

Patrick shares his journey in the industry, including the challenges he faced early in his career and how he overcame them. We explore the importance of search intent in e-commerce SEO and the role of Google Merchant Feed in boosting online visibility.

We also discuss the impact of AI on e-commerce websites and the anatomy of a typical e-commerce SERP. Patrick shares his favorite tools for e-commerce SEO and provides valuable insights on Shopify SEO, including best practices and common challenges.

Throughout the interview, we touch on crucial topics such as JavaScript SEO, indexation problems, and the best CMS for e-commerce websites. Patrick even shares a recent case study where he helped a client resolve indexing issues and significantly improve their online performance.

As we wrap up, Patrick reveals the top three mistakes he sees in e-commerce SEO and shares his final thoughts on the subject. If you're looking to improve your online store's visibility and drive more sales, this episode is a must-watch!

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00:00 Introduction

00:56 Patrick Rice makes an introduction

03:30 Olga asks Patrick about his beginnings in

SEO 06:00 Olga asks Patrick about his biggest challenges at the start of his SEO career

09:30 How does e-commerce SEO differ from normal SEO?

13:50 Search intent in e-commerce SEO and Google getting it wrong

15:55 Google Merchant Feed’s importance in e-commerce SEO

19:04 AI Overview’s impact on e-commerce websites

20:37 The anatomy of an e-commerce SERP

22:21 Tools for e-commerce SEO

25:03 Shopify SEO challenges and best practices

27:05 Speed optimization on Shopify websites

28:12 JavaScript SEO & e-commerce

30:12 Olga’s recommendations regarding JavaScript SEO for e-commerce websites

32:23 Indexation problems in e-commerce SEO

36:37 Olga’s recent case study of an-ecommerce client with indexing issues

37:29 What’s the best CMS for e-commerce websites?

38:20 Log file analysis for e-commerce websites 40:28 About Bing’s support

41:14 Website structure for e-commerce websites 44:45 The top mistakes in e-commerce SEO

50:08 Olga’s top three e-commerce SEO mistakes

51:18 Google Egg SEO

52:43 Final thoughts on e-commerce SEO

56:14 The best place to find Patrick Rice

Watch the video version: https://youtu.be/T4C8M4xDIms

Follow Patrick Rice:

Website: https://patrickriceco.com/
LinkedIn: https://www.linkedin.com/in/patrick-s-rice/
YouTube: https://www.youtube.com/@patrickriceco

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👉 Follow Olga Zarr X (https://x.com/olgazarr)
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