Marketing Against The Grain Google Launches Gemini AI (And It’s Better Than GPT-4)
Dec 7, 2023
Kieran and Kipp dive into the transformative impact of Google's Gemini AI on search. They explore its multimodal capabilities, blending text, images, and voice for a richer user experience. The hosts highlight the need for personalized search responses and how businesses must adapt their marketing strategies in this new landscape. They also discuss the challenges of integrating ads and the potential for innovative ad units. Lastly, they emphasize the importance of making information accessible and rebuilding trust among developers.
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Multimodal Search
- The future of search is multimodal, integrating text, video, audio, and images.
- This shift will transform how users search and how SEOs optimize content.
Bespoke Search Demo
- Google's demo video showcases a bespoke search experience powered by Gemini.
- The AI generates custom interfaces based on user prompts, clarifying ambiguities and providing relevant information.
Searcher's Role
- The role of the searcher changes from driver to input provider.
- Gemini infers user intent and crafts better prompts, delivering superior results.