The Nonprofit Podcast Ep 223| Supporters to Fundraisers: Crowdfunding and Peer-to-Peer
How far can one campaign travel this Giving Season?
Further than your email list, if you set it up right.
Today, Jena Lynch, Head of Community Engagement at Donorbox, shares how a crowdfunding campaign gives supporters a clear, specific goal to rally around, and how peer-to-peer fundraising turns that campaign into something supporters carry into their own networks…reaching people a nonprofit hasn't earned trust with yet.
In this episode, Jena digs into:
- What makes a crowdfunding campaign worth sharing, not just donating to
- What a campaign page needs so a stranger understands it in seconds
- Why a supporter's personal ask lands differently than a simple share
- How to choose the first few supporters to invite as fundraisers
- What to do with the year-end plan next week
Start your Giving Season campaign
Donorbox Crowdfunding gives supporters a page worth sharing, a goal meter, a live donor wall, and one-click sharing built in. Turn on Donorbox Peer-to-Peer and empower supporters to build their own pages, with every dollar automatically feeding the main goal. Launch in as little as 15 minutes: donorbox.org
Get your downloadable guides now, packed with tips and strategy support, from the Donorbox library:
Donation Page Design Guide - image sizes, logo dimensions, and copy tips
Peer-to-Peer Fundraising 101 - campaign types, a launch plan, and event ideas
Chapters
00:00 Welcome
00:23 Why one campaign should outgrow the email list
02:57 What makes a crowdfunding campaign worth sharing
05:11 Building the crowdfunding page as home base
07:25 From sharing to peer-to-peer fundraising
08:23 Borrowed trust: Leveraging personal networks for outreach
10:05 Choosing the first supporters to invite
11:49 Setting up supporter pages on Donorbox
12:30 Next week's to-do for Giving Season campaigns
13:15 Resources and close
Host
Jena Lynch is Head of Community Engagement at Donorbox and anchor host of The Nonprofit Podcast.
About Donorbox
Donorbox is a global fundraising platform trusted by 100,000+ nonprofits, with $4B+ raised worldwide.
This podcast is for educational purposes only and is not legal or financial advice. Consult a professional advisor.