PNR 108: Homeless Media's Huge Opportunity, Big Risk

In this episode of #ThisOldMarketing, Joe and Robert discuss GE's move away from prime-time advertising and increasing move toward branded content.  "Homeless" media is a huge opportunity for media companies and brands, but it comes with a big risk that most organizations are not aware of. Credit Suisse may or may not build a social network for super-rich people and John Bell has some wise words for marketers regarding content marketing.  Raves include Clayton Christiansen and WSJ launching an annual print magazine. This week's TOM example: Ancestry.com.

This week's story links:

GE Is Dumping Prime Time Advertisinghttp://qz.com/564910/general-electric-is-dumping-prime-time-tv-advertising/ The Rise OF Homeless Mediahttps://medium.com/thoughts-on-media/the-rise-of-homeless-media-97e031c8b319#.o0saw6r9q Credit Suisse Building A Social Network of Rich Peoplehttp://adage.com/article/agency-news/credit-suisse-building-a-social-network-rich-people/301540/ There’s A Fresh Business Case for Content Marketinghttp://johnbell.typepad.com/weblog/2015/11/a-fresh-business-case-for-content-marketing-by-brands.html SPONSORWiden's DAM Decision Guide -  http://bit.ly/widen-dam-guideRANTS AND RAVESRoberthttp://www.forbes.com/sites/stevedenning/2015/12/02/fresh-insights-from-clayton-christensen-on-disruptive-innovation/ Paired With….https://hbr.org/2015/12/what-is-disruptive-innovation   Joehttp://echojunction.com.au/facebook-cracks-1bn-daily-users-10-insights-q3-results/# http://www.freeportpress.com/wsj-sees-the-futurein-print/   #ThisOldMarketing - Ancestry.comhttp://adexchanger.com/native-advertising-2/ancestry-drives-sales-not-awareness-via-content-marketing/