The Rebooting Show Dynamo's Nicholas Carlson's pivot to video
May 13, 2025
Nicholas Carlson, founder of Dynamo and former editor in chief at Business Insider, shares his video-first approach to media. He emphasizes the benefits of evergreen content and the emotional impact of video storytelling. Carlson discusses the challenges of breaking from traditional models while focusing on engagement and high-quality production. He also explores the financial complexities of video creation and the innovative strategies needed to thrive on platforms like YouTube and LinkedIn, highlighting the future of media as more television-like.
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BI's Early Video Success
- Business Insider's video success was built on stunning visuals and engaging storytelling from the start.
- The Rainbow Bagel video was a surprising early hit demonstrating the power of cinematic journalism.
Power of Video Storytelling
- Video storytelling creates an emotional, powerful connection unlike text or webpages.
- Cinematic journalism combines editing, sound, and visuals to deliver information and feeling.
Benefit of Starting Fresh
- Starting a new media business lets you leave old mistakes and build with the knowledge you now have.
- Use this advantage to create a future-focused company optimized for today's platforms.