Dynamo's Nicholas Carlson's pivot to video
The Rebooting Show
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Navigating the Evolving Media Landscape
This chapter explores the changing dynamics of journalism, highlighting the roles of institutional brands and individual contributors. Through examples like Puck and Semaphore, it emphasizes the importance of brand consistency, trust, and audience loyalty in a saturated content environment. The discussion also addresses the impact of algorithms and the need for innovation in video content creation, blending traditional methods with modern strategies.
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