Danny Iny, CEO of Mirasee, discusses the value of teaching valuable gifts, providing shortcuts in online courses, and structuring expertise businesses like a ladder. The podcast explores creating high-value courses, embracing new information, AI impact, innovative course structuring, and empowering individuals through online courses.
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Quick takeaways
Teach valuable gifts to others, offer shortcuts to outcomes in online courses.
Create structured course ladders for incremental growth and profitability in business.
Deep dives
Success with Online Courses
Online courses can be successful for people with expertise in solving a problem or achieving an outcome desired by others. The key is providing a shortcut to the desired outcome, whether in time, cost, or reduced risk, offering value beyond mere information. Examples like Susan O'Connor's course on breaking into the video game industry demonstrate how expertise and targeted solutions lead to successful and profitable online courses.
AI Impact and Content Creation
AI serves as a valuable tool when utilized correctly, acting as a diligent but imperfect assistant that requires detailed guidance and oversight. Misuse of AI leads to mass production of subpar content, devaluing information and creating a demand for trustworthy and impactful content. Personal narratives, practical applications, and feedback mechanisms enhance the value of courses, emphasizing unique approaches beyond just information.
Building a Course Ladder for Business
Course ladders fill the gap between free and high-end services, offering stepping stones for advancement and profitability. They enable a structured progression for users, facilitating gradual transitions through courses of increasing value and complexity. By providing incremental growth opportunities, businesses can bridge gaps in their service offerings, appealing to a wider audience and fostering sustainable business growth.
Danny Iny is the CEO of Mirasee, and the author of numerous books about online business and online courses, including Teach Your Gift, Effortless, and Guide on the Side.
Top 3 Value Bombs
1. Everyone has a gift that is valuable to teach to others. Everyone can relate to a time where someone came to you with a problem and you were able to help them not just by sheer force of luck and serendipity but by drawing on the things that you have learned how to do over the years.
2. What people wanna pay for is a shortcut. They want an outcome in less time, at less cost, and with less risk of failure. And if you can teach them how to get there with one or more of those things, then you can absolutely be successful with an online course.
3. The total structure of most expertise driven businesses is like a really long ladder with a rung at the top and a rung at the bottom and nothing in between.
They made a full length movie that has expert insights from people who've been successful creating and marketing online courses. Screenings will be from May 7-9, 2024. Get it for FREE at EOFire.com/Ladder - where you'll also get access into a 3-hour deep dive Master Class on the course building journey
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