Greatest Hits: Keys to Marketing and PR for Medical Aesthetics Practices

In this engaging discussion, Sarah Osmer and Victoria Voorhees from SkinSpirit share their expertise on marketing strategies for medical aesthetics. They dive into the challenges and opportunities in the industry, emphasizing the need for brand authenticity and genuine client connections. The duo highlights the importance of influencer marketing and local strategies for multi-clinic success. Exploring the nuances of PR versus marketing, they reveal how effective communication can enhance visibility and trust in a competitive landscape.