007: Scaling Your Business with Paid Advertising with Rohan Sheth

Rohan Sheth is a marketing and growth strategist who has handled over $100 million in ad spend, driving returns in excess of $600 million for his clients.

As the Founder of GrowRev Digital, as well as his own consultancy group, Rohan has helped thousands of companies scale through paid advertising across multiple ad networks; think Facebook, Instagram, LinkedIn, SnapChat, Pinterest, TikTok and more.

His team has worked with big brands, celebrities, and world-renowned entrepreneurs like Tony Robbins, Russel Brunson, Dean Graziosi, and Pete Vargas, to name just a few.

In this episode, we’re talking about what your business should be thinking about when it comes to content marketing. More specifically, we dive deep into the various ways you can leverage paid advertising in order to drive traffic, increase conversions, and earn more profit.

You’ll learn how much you should be spending on ads (depending on the stage of your business), where you should be spending it, and the proven strategies Rohan uses to help his clients successfully scale profitable businesses.

Key Takeaways with Rohan Sheth

• How a fractional CMO can take your business to the next level—and the benefit to sharing equity with your agency.
• Why your content doesn’t matter if your offer sucks.
• How to use paid content to determine if you have a solid offer.
• Determining what content should be free versus paid.
• What to spend on paid marketing and the major differences for businesses above/below 7-figures.
• The content strategy Rohan used to get his client on the NYT and WSJ Bestseller list on day one of her book launch.
• What social platforms should you be focusing your ad spend on?
• Why a 60-second podcast is a powerful content distribution play.
• The secret to increased engagement on Instagram—and why likes/comments aren’t as important as you may think.

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